[CORPORATE / FAMILY / GROUP EVENTS]
IPL / World Cup / cricket broadcast — ad-spend chain
Sun TV, Zee, Saregama, Bharti Airtel — broadcast and ad-spend chain rally during IPL / cricket world cup
▲ Stocks that benefit6 cos
SUNTVMedia
Sun TV Network
Ad inventory / OTT subs surge during cricket season
ZEELMedia
Zee Entertainment
Ad inventory / OTT subs surge during cricket season
SAREGAMAMedia
Saregama India
Ad inventory / OTT subs surge during cricket season
PVRINOXMedia
PVR Inox
Ad inventory / OTT subs surge during cricket season
BHARTIARTLTelecom
Bharti Airtel
Data consumption + Hotstar/Jio bundle pull
IDEATelecom
Vodafone Idea
Data consumption + Hotstar/Jio bundle pull
Historical examples
2024-03-22 — IPL 2024 season opens — broadcast + ad-spend chain lifts
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